Webmarketing – Building Your Website
Although it’s possible to make money with webmarketing without a website, most internet marketers eventually end up building one. If you haven’t done this before, don’t worry, it’s not as difficult as you might think.
Your website doesn’t have to be very complicated or highly sophisticated. In many cases all you’ll need is a single web page. But whether your website is simple or complex, the very best strategy is to build it using your own domain.
Why Free Websites Aren’t the Best Choice for Webmarketing
You can find services that will allow you to create your own websites free of charge. These are services such as “Google’s” Blogger, WordPress.com, Squidoo and HubPages. These are amongst the most popular . Sometimes it can make sense to use these services first to build up some experience, but as you move forward with your webmarketing, it makes much more sense to own your own website on your own domain.
Many people are attracted to the free services because they are uncertain or even frightened by the technical aspects of setting up their own website. However, as I shall explain in a minute, they are doing themselves a disservice. The free services are fine up to a point, but they don’t allow you the freedom to develop your website in exactly the way you might want. This may be a fairly unimportant limitation at the start, but once you begin to get more adventurous with your internet marketing and your website design you may find yourself inadvertently breaking the rules of your service provider (these rules can sometimes be very confusing). When you do this they will very quickly delete your website and its contents without notification.
Choosing and Hosting Your Own Domain
If you decide to build your internet marketing business using one of the free service providers it can be totally heartbreaking to see all your hard work disappear because you may have broken a rule that you weren’t aware existed.
That’s why I recommend that you take the time and effort to learn the basic skills required to set up your own website under your own control.
There are three basic things to learn:
- How to purchase a domain
- How to set up your hosting
- How to link your domain and hosting
Buying an Internet Marketing Domain
This is very easy.
Go to a company that is able to sell you a domain (a domain registrar) and sign up for an account. There are hundreds of domain registrars around. – GoDaddy, Cheap Names and 1&1 are three well-known ones. When you have found one you like, create your free account (none of them will charge for creating an account).
Next you have to find a domain name that you like that’s available.
A domain name is the part of a website address (sometimes called the URL or “uniform resource locator”) that comes after the http:// bit in your internet search bar.
Using GoDaddy as an example it can either be of the form:
Note that a domain name has two parts – the name itself (GoDaddy) and its suffix “.com”. If you selected a different suffix such as “.net” or “.org” this would make it a different domain.
Each domain registrar will provide a search box which you can use to type in your chosen domain name to see if it’s available. If it’s not available you can try another domain name, and carry on doing so until you have found one that you like which is available.
Try using the following variations to find a suitable name:
Sometimes a domain registrar will make some suggestions to help you with your choice of domain name. Even with this help It may take a little while to find a domain name that you like, but it’s worth working at it. Bear in mind that you can’t change the name after you’ve bought it.
The domain registrar will ask you how long you want to register the domain for – 1, 2 or 5 years. Once you have decided you can choose to checkout and pay.
Even after you have paid for your domain, you don’t own it. You are renting it for a set amount of time. If you neglect to pay the renewal fee after you rental period has expired you will lose the domain. However, most registrars will provide you with an email reminder about renewal.
How to get a Wemarketing Hosting Account
It’s quite easy to find a company that will host your internet marketing domain.
Use Google and search for “web hosting”. You’ll find lots of hosting companies who want your business. HostGator is one of the biggest and one of the best. They offer hosting from as little as $5 a month, and also provide a superb level of support.
You can buy your hosting from the domain registrar, but most people recommend against this because it’s not a good idea to have all your eggs in the same basket.
Once you have a domain and a hosting provider you now need to link the two of them together.
How to Link Your Domain and Hosting Together
When you buy your hosting account you will be informed about the DNS (sometimes called Nameserver) code for your account. Make a careful note of this. It looks a bit like an URL (e.g. ns889.hostgator.com). You will in fact be provided with two DNS numbers. The second will be one number higher (NS890.hostgator.com).
When you have made a note of your DNS numbers, log into your domain registrar account and select the domain you’ve just bought. Next look for a menu item called DNS or Nameservers. Select this item and a table of the DNS codes currently associated with your domain will be displayed. You would be able to leave these codes as they are if you had chosen to use your domain registrar as your hosting company, but if you choose not to do this you will need to change these DNS settings to the DNS settings provided by your hosting company. Once you have done this save the new settings.
This may all seem complicated, but all that is happening is that you are telling the Internet the “address” where your domain’s files are hosted.
Once you’ve done that you are now ready to start building your webmarketing website – but that’s another story