Creating Eyecatching Blog Headlines

Go to any marketing blog on the internet and you’re bound to find a post about blog headlines (e.g Copyblogger). This is hardly surprising, because whatever the marketing activity you’re involved (publishing an article, sending an email, creating an ad) the headline is fundamental to attracting attention and customer engagement.

With so many posts on this topic there’s a real need for a tool that can help you to create these headlines instantly.  Something that you can keep close at hand to help you come up with a title that’s truely awesome or help you work with a boring keyword phrase to make it eyecatching, cool and magnetic.

Suppose I am writing about herb gardening (which I do quite frequently). A title such as “All about Herb Gardening” isn’t particularly appealing. Much better might be:

  • Herb Gardening Demystified
  • Herb Gardening Secrets You Wish You Knew One Year Ago
  • 10 Easy Herb Gardening Lessons
  • 3 Facts You Need to Know About Herb Gardening
  • 5 Minute Herb Gardening Quiz

. . . . . and so on.

Paul Clifford, the developer of Headlinr developed over 200 sample blog headlines like these and created templates from them. By inserting your main keyword into these templates you can create eyecatching headlines specific to your articles. The browser plugin that works on Chrome or Firefox does all this work for you, providing instant access to hundreds of potential blog headlines.

Why Develop a Browser Plugin for Blog Headlines?

You might ask why Paul chose a browser plugin?  He did this rather than develop a plugin or desktop app because writing blog headlines is something needed in all areas of marketing – sales copy, email, advertisement, blog post. Having to find your healine app or having to log into an online tool would slow everything down.  Much better if you could have something that was always “on” and ready to hand. Hence the browser plugin.

Here’s a demo of the “blog headlines” tool that Paul developed:

 

Download a FREE version of basic Headlinr and upgrade to the Pro version if you like it. Once you start using it you’ll never think about blog headlines in the same way again.

Les Signature

 

 

A Guide To Using Pinterest for Ecommerce Marketing

This is an excellent guide to Pinterest from Tips & Tricks HQ

Every social networking website provides businesses an opportunity to get closer to their customers, boost engagement and increase sales. But specifically for e-commerce businesses and websites, Pinterest is by far the most effective social network.

If you’ve been ignoring Pinterest until now, here are a few stats to get you thinking.

  • Pinterest has more than 75 million registered users.
  • It ranks third, after Facebook and Twitter, in terms of generating daily referral traffic.
  • Almost 80% of its users are women.
  • Buyers referred from Pinterest are 10% more likely to buy your products.
  • Buyers are increasingly using Pinterest to find relevant products.

In short, Pinterest can play a huge role in your social commerce strategy. Not only can it send you thousands of qualified sales leads, it can also help you build a strong brand image.

Here’s how you can use Pinterest to strengthen your e-commerce marketing strategy.

Understand the Platform First

Although it has great e-commerce potential, Pinterest is still primarily a social network. So to find success, you need to reach out to your potential customers and people who might be interested in your products. The primary benefits you can get out of Pinterest are:

  • Engaging with your target audience and potential customers.
  • Increase visibility of your products.
  • Use the Pinterest audience to build your e-commerce business.
  • Get direct feedback from customers on products.
  • Improve your referral traffic.

Don’t expect direct sales though. Pinterest will work as an advocate for your products and send you referral traffic. But you cannot make direct sales on it.

Encourage Pinning on Your Website

Before promoting your products on Pinterest, create a strong case for it on your ecommerce website. This includes adding the “Pin” button on all your product pages and encouraging your website visitors to follow you on Pinterest. You can use social media sharing widgets like AddThis or DiggDigg to add the relevant social sharing buttons. You can also route members to your Pinterest page by announcing different competitions and special offers for Pinterest users on your website.

Create a Pinterest Business Page

pinterest-business-page-example

If you’re serious about using Pinterest to market your products then instead of using a Pinterest personal profile, create a Pinterest Business page. Pinterest Business profiles are specially designed for organizations who wish to engage with their customers. To get a verified Pinterest Business page, you just need to confirm your website address. This will add further credibility to your profile and also make you eligible for additional features that individual profiles don’t have.

Enable Rich Pins For GreaterEngagement

Research indicates that Pins that include a price tag attract 30% more Likes on Pinterest. There are two ways of adding a price tag to your Pins. You can either add the price in the product description or you could enable Rich Pins. Similar to Twitter cards, Rich Pins is a great feature for e-commerce websites. It automatically picks up the price and stock details from your product page and displays it with your Pinterest posts. For detailed instructions on configuring Rich Pins, click here.

Attract and Engage Your Followers

To be successful on any social network, you need to attract followers and then keep them engaged. To attract followers on Pinterest, shortlist other more active Pinterest accounts that are pinning about similar products. Proactively engage with the followers of those accounts by responding to their comments and answering any questions that they have left on different images. Also, whenever someone RePins or Likes your images, send them a thank you message. These small things gradually increase your followers. You can also run special contests on Pinterest and ask your website visitors to participate.

Curate Content Intelligently

For a successful Pinterest strategy, you need to be an active content curator. Don’t just share your own product pictures. Rather, Pin images from other users with similar interests. But you need to do this intelligently. Instead of pinning images from your competitors, pin images of products or things that complement your products. For example, if you’re selling sports equipment, apparel and gear, you can pin pictures of different sports personalities, or international matches being played in different countries.

Pinning images from other users adds more variety to your Pinterest profile and also helps you create new relationships, which is crucial on any social network.

Organize Your Boards and Pins

To make it easy for your followers to explore different products, organize your images in different boards. Again, instead of focusing only on your products, create a combination of original and curated boards. Create separate boards for every product category and add pictures from your website. Then create boards containing pictures that show different usages of your products in real life. Or you can create boards that contain different statistics and facts about your products. The possibilities are endless. Just make sure your profile is well organized and easy to explore.

Use High Quality and Large Images

Pinterest is a visual social network. People click only on high quality images. Make sure all your product images and Pins are of the highest quality. Research also shows that taller and larger images get much more engagement as compared to smaller images. In general, images that are 738 pixels wide and 1128 pixels high appear the best.

Add Clear Calls To Action

Research shows that Pins that have clear calls to action in their description or image content, drive almost 80% more engagement. Since your primary objective with Pinterest is to drive traffic to your e-commerce website, you should always include clear calls to action in the image description. A call to action is a sign or statement asking the user to take a specific action. For example, “Click Here”, Download Now”, “Register Now” etc. To make it more compelling, use questions or statements that require a response from the user. Combine this with different calls to action to get the most out of your Pins.

Use Pinterest for SEO

Over time, Pinterest has proved to be a great source of referral traffic for websites because of its SEO strength. To get the maximum benefit from it, use descriptive names for your images and add descriptions with every Pin, along with the product URLs. Use the keywords that best describe your products. But avoid keyword stuffing. Using too many keywords can put people off, and reduce the engagement on your Pins. Create natural descriptions and image names with keywords where necessary.

Monitor Performance With Analytics

To monitor your progress on Pinterest and see which posts are getting the highest exposure, you can use the built-in Pinterest analytics. These statistics are only available to Pinterest Business users, so you’ll need to sign up for a business page. Analytics will show you the Pins with the highest reach, exposure, comments and likes. Plus, you’ll also get details about the demographic and geographic details of your followers.

Conclusion

Pinterest is more effective in boosting e-commerce sales because it’s based primarily on visuals. By creating a strong Pinterest presence, you can brand your business very effectively and route thousands of visitors from Pinterest to your e-commerce store. If used the right way, it can be an effective social commerce tool.

Last updated: November 14, 2015

Credits: A Guide To Using Pinterest for Ecommerce Marketing

If you haven’t yet got a Pinterest account, set one up now.

If you are looking for ideas on a low cost but effective way to promote your business  you should consider using HubPages. In this article in our Small Business Marketing Ideas Series we’ll introduce you to HubPages and explain the benefits of becoming a member (don’t worry its FREE!).

HubPages is a content submission websites that is free to join. You can use it to market your small business and find new customers.

Setting up a HubPages account and becoming a HubPages member is very easy to do. Once you’ve signed up and become a member you can start creating, writing and posting articles on your chosen specialist subject.

The Goal of HubPages

HubPage’s primary goal is to encourage its Page members to produce articles containing content which is both high quality and helpful.

HubPages is very different from blogs and social websites such as Facebook and Myspace. It provides its members with an area on the web where they can build their profiles by posting short articles and other content such as videos which demonstrate your know-how and skills. As a result of this a successful WebPages member can make lots of new contacts and and promote his or her business and win new customers.

For example: if you’re a copy-writer you might choose to build a HubPages “Hub” on a selected area of copy-writing and web link it to other appropriate, relevant HubPages and also to your Twitter and Facebook pages.  And once you’ve produced your first Hub you can create more content on other elements of copy writing or create additional Hubs.

Where to Post Your Content – Your Website or HubPages?

It can be a better idea to place your articles on HubPages than on your company website (depending of course, on the content of your articles) because HubPages has a very high PageRank and is well regarded by Google. In consequence, when your content is posted on HubPages its more likely to be ranked by Google than it would if it was on your company website.

Marketing Your Business with HubPages

Now lets look at how you can use HubPages to market your business?

1. Connect with the Visitors Who Come to Your Hub

One of the biggest benefits of HubPages is the community of HubPages members. When you submit really good content (articles and videos), other HubPages members will visit your Hub and leave relevant comments. They’ll ask questions when they visit and you’ll  need to be diligent in answering these questions so that they’ll be interested in coming back to your Hub again and again.

It’s important to become really pro-active once you have produced and submitted your content. If you are you’ll be able to build relationships with your Hub visitors, and the connections you make will open doors to new business opportunities.

As lots of other HubPages members have proved, your visitors will frequently become customers or joint venture partners once they start guest blogging on your Hub.

 2. Aim to Get Your HubPages Profile Score above 75

HubPages assigns each member a User Profile Score which is a rating of how HubPages perceives the caliber of your content.

Once you mange to achieve a profile score of 75 or higher all the hyperlinks that are on your HubPages will become DoFollow URL links (i.e. visitors will be able to click on these links and follow them to your business website or social media accounts).

So a good question is “How do I get my HubPages user profile score above Seventy five?”

The answer is quite straightforward. You reach this score by writing and submitting a large amount of high quality content.  In working to achieve this score you’ll get more and more visitors to your Hub, and when they indicate that they have found your articles useful, your ratings will increase.

3. Link to Your Social Media Sites

HubPages is an amazingly good way of using social media to promote the content on your Hub,  because every one of your articles will automatically have Facebook, Twitter, Reddit, Digg and StumbleUpon buttons on them. Because of this you’ll be able to use all your social media accounts to promote your HubPages content.

For example; if you’re particularly active on Reddit and have a popular high traffic Reddit account, then you should submit the content of your Hub to Reddit. By doing this you’ll increase the number and frequency of visits to your Hub and raise your HubPages profile.

It you keep up a high level of activity it won’t be long before you no longer need to continually submit your content to Reddit or other social media accounts, because your visitors will submit your Hub content on your behalf. They’ll do this because they like it and want to share it.

Make a Start with HubPages

Marketing your business with HubPages can be achieved by building your HubPages audience and interacting with them. By doing this many of them will become customers or will refer others to you. In addition to this you’ll also get additional search engine traffic.

If you’re looking for ideas on building your business by finding new customers I hope I’ve managed to convince you that if you haven’t looked closely at How to Promote Your Business Using HubPages, you should do so.

Head over to HubPages now and open an account. And don’t forget to read the other articles in our Small Business Marketing Ideas Series.

 

The Golden Rules of SEO

It’s a fact. Around 99% of internet marketers fail to achieve any form of rank in the search engines because they violate one or more of the golden rules of SEO.

Even if you only break just one of these four rules, the time, effort and money that you put into your project might just as well have been poured down the drain.

Market Samurai will help you find golden opportunities that exist in your marketplace, and ensure you avoid dead-end projects before you start them.

Market Samurai Keyword Tool

Market Samurai is one of the most popular SEO tools in the marketplace. It’s a standalone SEO keyword tool that will help you research the best keywords for your industry and focus on those that are best for your market niche.

Market Samurai pulls its information from Google and other keyword tools. As useful as Google keyword tools are they leave a lot undone. Market Samurai picks up where Google leaves off. It enables you to pick the best keywords and avoid keywords which aren’t the best choice for your website. It also has a competition feature that helps you identify which keywords are being used by competitors to achieve their rankings in Google.

Market Samurai’s rank tracker allows you to view your site’s keyword progress as graphs, which clearly show increases and decreases in traffic. It also stores historical data on your keywords and your URLs so you can continuously view their progression. After viewing your reports, you can export data about any of your keywords as a CSV, where you can analyze it using Excel.

The Market Samurai support center has video tutorials that give detailed explanations about each component of Market Samurai’s toolset. Unfortunately, there is not a direct phone number or email address for contacting customer service. If you need to reach out, your only option is to generate a help ticket and wait for a response.

Training Videos

Market Samurai comes with a vast collection of videos which provide comprehensive SEO training. They’ll take you all the way from SEO fundamentals to the sophisticated techniques that professional use. Watch videos to see examples of market niches with massive traffic levels… but almost ZERO commercial value

Market Samurai Benefits

  • Find Magnetic Keywords

    Discover the keywords which will dramatically increase your website traffic

  • Avoid Common Keyword Mistakes

    Find out how to filter out the useless keywords guaranteed to cost you time and money and learn about the common “keyword traps” that can ruin all your hard work

  • Develop a Keyword Strategy

    Learn advanced strategies for finding relevant, high-traffic, high-quality keywords in your market

  • Become an SEO Expert

    With the tools and training that Market Samurai provides you’ll rapidly become an SEO expert.

Try Market Samurai For Free!

 

 

Affiliate Link: http://lesline.jonathanleger.zaxaa.com/s/4152949213724

Hands-down the BEST built-in English thesaurus with hundreds of millions of entries added by REAL users writing real-world articles!

 

NEW! “Cloud Thesaurus” offers the absolute BEST English language thesaurus on the planet!

 

NEW! Automatic Full Sentence Rewriting functionality.

Turn this:

You should eat fruits, veggies and grains if you want to be healthy.

Into this:

{You should eat {fruits, veggies and grains|veggies, fruits and grains|fruits, grains and veggies|grains, fruits and veggies|veggies, grains and fruits|grains, veggies and fruits} if you want to be healthy.|If you want to be healthy, you should eat {fruits, veggies and grains|veggies, fruits and grains|fruits, grains and veggies|grains, fruits and veggies|veggies, grains and fruits|grains, veggies and fruits}.}

With ONE CLICK!

  • German, French, Spanish, Italian, Swedish and Portuguese (both Brazilian and Portugal) language thesauri now included.
  • Support for building a custom thesaurus for any language.
  • The fastest, easiest interface for spinning articles and creating unique content with lightening speed.
  • Unlimited nested spinning — go as many levels deep as you want. Different color coding for up to four nested levels.
  • Fast individual article rewrites with the built in “word replacement” functionality, as well as the one-click “Auto-Rewrite” function.
  • Full-sentence and paragraph spinning.
  • Allows saving “Favorite” synonym lists for terms you commonly use in your articles — and replaces them ALL with one click of a button.
  • Allows using all users’ “Favorite” synonym lists to really kick-start your article spinning!
  • Generates up to 1,000 spun versions of your article at a time into a ZIP file or automatically generates one spun version on screen that you can copy to the Windows clipboard.
  • Check your spun articles against other articles on the web to make sure search engines sees them as unique — using The Best Spinner’s built-in “TBS Check” or the Copyscape API.
  • Compare any two articles side-by-side to see how unique the two articles are when compared to each other, and have duplicated text highlighted.
  • Built in content generation tool generates tips and snippets for a large variety of popular topcs — all Private Label Rights for you to use!
  • Export to virtually any other spin format for compatibility with other systems.
  • Display article word count and uniqueness percentage.
  • The thesaurus updates constantly as the thousands of users work in the system.
  • Built-in spelling and grammar checking.
  • Runs on Windows XP, Vista, Windows 7, Windows 8 and Windows 10.