Every Successful Business Needs to Set Marketing Objectives

No sensible person would set out on a long journey without deciding on a route. Without a route you will either get lost or travel a lot further than you need to.

In much the same way its really very fool-hardy to try and set up and run a business without having some fairly clear marketing objectives and a plan on how to achieve them.  These objectives are central to your business.

The plan showing how you’ll achieve these objectives is your Business Marketing Plan which should be a big part of your overall Company Business Plan.

Many small businesses don’t have a marketing plan. They almost always have some marketing objectives, but these are often not well thought out and don’t provide a good foundation for achieving business growth.

A marketing plan doesn’t need to be an elaborate document.  You can easily start with just a single page outlining your marketing objectives and the tasks and actions necessary to achieve them.

There’s quite a lot of stuff on the web that will help you with the task of producing your marketing plan. You’ll also find other articles on marketing plans elsewhere on our website.

The Content of Your Marketing Plan

We mentioned above that the marketing plan is an integral part of your business plan.  It explains how you’re going to get your customers to buy your products and/or services.

The marketing plan will include sections about your company’s:

  • Products and/or Services
  • Market competition
  • Unique Selling Proposition
  • Pricing Strategy
  • Sales/Distribution Plan
  • Advertising and Promotions Plan

The easiest way to develop your marketing plan is to focus on each of these sections in turn. Don’t get over-whelmed by trying to do everything at once.

You’ll need to carry out some market research and prepare sales projections etc, but the work you do at this stage will also provide much of the content you need for your business plan.

Read more by visiting  this article.

Marketing Plan Templates

A good way to start producing a marketing plan is to use a marketing plan template. There are lots of marketing plan templates available for small businesses. You should be able to find one that’s suitable for your business.

Whatever template you use, you’ll have to make some amendments and changes so that it suits your own business, but the template will help you make a good start.

Here’s a short video by Growthink on their Ultimate Marketing Plan Template. It’s a very comprehensive template suitable for any type of online or offline business.

Now Take Action!

Don’t put off the task of producing your first marketing plan.  Once you’ve got into the habit of writing down your marketing objectives and incorporating them into your marketing plan you’ll be in a much better position to manage, review and control the growth of your business.

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